Digital advertising for the services you want to sell.
I plan and manage Google Ads, and Meta campaigns when the strategy calls for them. The channel depends on your service and how your customers make decisions.
Let’s discuss your project
How we would approach it.
You work directly with me. I research, propose and carry out the agreed work.
Choose where the budget belongs
We review your offer, margins, service area and capacity to respond to inquiries. I use that context to propose a channel and scope. Google and Meta serve different purposes, so the strategy leads the choice.
Look beyond the ad
The destination page needs to deliver on the ad. I coordinate the agreed materials and inquiry tracking. If you need me to build a landing page, I quote it as an additional project.
Adjust using business feedback
I review campaign performance and ask which inquiries fit, which become sales and where the process gets stuck. Clicks alone cannot tell us whether the campaign is useful to your business.
Google Ads starts with what someone is looking for
For services with active search demand, we review relevant queries and the page each ad should lead to. Preparation covers keywords, messages, location and budget. I then review the searches triggering ads to identify requests outside your scope. We want to learn which campaigns produce useful conversations, rather than pay for traffic your business cannot serve.
Meta when the offer benefits from a visual introduction
Some services need to be seen or explained before someone starts looking for them. We can assess Meta against your available materials and ability to respond. I can prepare images; where video is needed, you provide recordings and we agree the editing scope. The strategy determines whether that channel is useful, without requiring you to buy both platforms.
The landing page is part of the campaign
I review whether the destination explains the advertised service, answers initial questions and makes mobile contact straightforward. If a page already exists, we identify the changes needed. Building a new landing page is quoted separately. An unclear destination can waste part of the budget before a prospective customer gets in touch.
Budget and review with commercial context
We agree the media budget and management fee separately before activation. Platform results are reviewed alongside the cost, relevance and progress of inquiries. That context informs changes to ads, targeting or the destination page. Changes in your capacity to accept work also belong in the campaign plan.
A scope you can understand.
- Campaign strategy and setup
- Agreed ads and creative materials
- Inquiry measurement
- Review and adjustments
My fee is separate from the advertising budget, which you pay directly to Google or Meta. Landing pages and video work are scoped separately.
Let’s review what you needBefore we start.
Can I hire you just for advertising?
Yes. We still review the landing page and measurement even if someone else handles your SEO.
Do we need both platforms?
No. I recommend channels based on strategy, budget and your ability to handle inquiries.
Who makes the creatives?
I can prepare images. For video, you provide the recording and we agree on editing and scope.
How much should I spend on ads?
I need to understand the service, area, competition and response capacity before recommending a budget. Media spend and my management fee are separate costs; the fee does not include advertising credit.
Can you review an existing ad account?
Yes. I first assess structure, access, measurement and available history. Then I recommend what to retain or change. A new manager does not automatically mean rebuilding everything.
How do we distinguish inquiries from customers?
Tracking records contact activity; your team confirms which inquiries fit and progress. We need both to interpret performance. A platform conversion is not automatically a completed sale.
Depending on where you start.
Let’s talk about what your business needs.
We start with your situation and choose the next step.